Last updated: 9/2008

Start your own food company and fulfill the dream of producing your recipe to sell to the world.

Fiery Food industry leader tells how he started with nothing but a dream and a lot of determination.

Best Chili in the country for 2002 and 2003!
Best soup in the country for 2004 and 2005!
27 national awards (and counting)
We've won every major award in the industry so many times we've lost track
We've even been featured on the Food Network!!!

Dear Friend,

If you've ever had anyone say to you, "This is the best ____ I've ever tasted! Why don't you market it?" Well, I know how you feel. Nearly a decade ago, I started playing around trying to duplicate the enchilada sauce of my favorite tex-mex restaurant. After much experimentation I actually did come up with a sauce that I (and my friends) thought rivaled any place in town. The problem was, I was recently divorced and totally broke. I might add I knew nothing about starting a food company, or even about running a business. And I had a regular job to boot (still do).

So I started researching. It was a slow and arduous task. I spent hundreds of hours on the Internet and bombarded every food industry person I could find with questions. I learned a lot, but not all those insider tips. If you ever considered starting your own food company (even if it's just a hobby) and just don't know where to start, well I know exactly how you feel.

But your problems are over! Start Your Own Food Company takes you by the hand and guides you from startup to production to distribution. Even those insider tips are here. You'll learn how I did it with very little money, and I've included many of these tips so you can save a bundle getting started.

Click Play for a few words from the author and
founder/president of Tuldy's TexMex, Bob Lauck

Need more convicing? Read what several customers have thought after buying this book:

Thank you so much for a fast-reading, to the point, answer my questions book focusing exactly on what I desire to do. I appreciate your references and look forward to your Internet suppliment. I found the Copacker/labeling infor you give so valuable. Exactly what I was looking for in e-z to understand language... THANK YOU! You've already set me on a great path. Bob, You Are The Man!!!!

Thank you again, worth every penny!
Respectfully,
R.M., California

I purchased your book "Start Your Own Food Company". It contains literally more information that I have been able to acquire from all other sources. I attempted my venture in 1998 only to scrap the idea because I could not find any information or anyone that would help me. After purchasing your book I am 100% confident that I can do this! Thank you for a candid book with loads of information.

Sincerely,
Randy W. Brown
East Texas Chile Traders

I read your book "How to start a food company". I found it to be inspirational, practical, and having very, very, useful information. At this point in time, I am trying to... It will be great if you can share your recommendations. Once again, thanks for an informative book.

I look forward to hearing from you,
Manoj

I purchased your book this week and have already read it cover to cover. I am amazed at all the information that you have provided to your readers. Thank you very much for all the hard work that you have put into this book. It has definitely made me think long and hard about what I want to do.

Shari T.
PA

Bob, bought your book yestserday and enjoyed it immensely. I honestly had pretty low expectations (which of course were exceeded) and was pleasantly surprised at the quality and depth of info contained within. Thanks for putting it all out there for those looking to get started. Those that know aren't sharing, and everyone else seems to be clueless as to how to get started.

My name is Wendy, and I purchased your book online today. I read it, and I must tell you that you provide a lot of great insight as to what's not really said about getting into the industry. A lot of what you mentioned I was already aware of, but I really enjoyed your feedback on the real truth behind food shows and copackers/distributors.

Bob, I'm almost done reading your book and I must say, probably the best $37 I've ever spent!

My wife and I just downloaded your book and was impressed by the details you've mention on marketing a food product. Your story alone gave us the inspiration to continue our dream in doing our own business and must thank you for getting this information to us. Again thanks for the information and looking forward to get some more of your entrepreneurial expertise.

Marco

To read additional testimonials, click here.
Actual, unsolicited customer testimonials
In this book, you will learn:

You really don't need an office, you can run your business from a spare bedroom
How to get started legally (you don't want to break any laws in the food industry)
How to choose how your business will operate (sole proprietorship, corporation, etc.) and an explanation of each so you can decide what's best for you
How to register your URL or website name for next to nothing
How to register your business with the county clerk
How to clear legal hurdles such as local requirements, sales tax permits, federal tax ID, and a food manufacturer's license
A short history of my first product (it's subtitled "This is not the way you want to do it")
Help in finding someone to produce your product legally and inexpensively
What outside professional help to employ, and how to save money doing it
How to find someone to produce your labels (they must be professionals)
Labeling rules
How to acquire a UPC code
Establish a wholesale price
Tips on packaging that will skyrocket reorders
What tools I find essential to running a small business besides my computer
Shipping tips
An invaluable section on different type of shows and conventions with an ROI (return on investment) guide for each type. This alone will save you a ton of money
Breakdown of distributors (these are the people that get your products into stores) and a history of my first distributor, also subtitled "This is not how you want to do it"
How to get insured. Don't proceed without insurance
Insider tips on winning local or even national awards (I definitely know my stuff when it comes to this subject)
Costs of national product competitions
One product I would never produce
An extensive section on the shows including how we sample different products
How to deal with the health department at the shows
Decorating your booth
Discussions with two different copackers (the people that will produce your product) with dollar figures to help you estimate the cost of your initial run of product
How to launch a website and get a merchant account
The complicated procedure of how credit cards are processed over the Internet
And over 40 links to provide you with enough research and reading material to become an expert

Still not convinced? Click here to read a sample chapter.

This book will get you started and pay for itself many times over with the money you'll save. AND, as an added bonus...because you will need to market your company on the internet, we are giving you a copy of Harvey Segal's incredible book entitled "101 Internet Marketing Gems". I downloaded this book probably 18 months ago and refer back to it to this day.

So are you ready to fulfill the dream of starting your own food business and possibly make a name for yourself? Take the first step today and get a food industry leader's insight for only $47. Special Limited Time Offer! Take an additional $10 off the price and get this valuable information for only $37! Nearly a decade of sweat equity can be at your fingertips in a few seconds. What are you waiting for?

Click on this link to start your own food company
and download and read our e-book instantly.
Remember, it's not available in hard-back copy - just via download or on CD.

If you prefer to pay by check or money order, click here to download an order form. Print and mail the form along with a check or money order to the address on the form. We will mail a copy of the book on CD. ($3 shipping/handling charge)